Malaki Raises INR 5.7 Crores in Seed Funding to Redefine India’s Premium Beverage Market
Mumbai, India — April 28, 2025
In a major boost to India’s dynamic premium beverage sector, Malaki, a rising star in luxury hydration, has successfully closed its Seed funding round, raising INR 5.7 crores. The round was led by Venture Catalysts, India’s most active early-stage investment firm, with participation from Maarc Ventures and the Dadachanji Family Office.
This fresh capital injection will empower Malaki to accelerate growth, deepen innovation, and expand its footprint across new markets, while maintaining its strong commitment to quality, sustainability, and Indian craftsmanship.
Rapid Growth Across Quick Commerce and HORECA Channels
Malaki is strategically expanding its presence on leading Quick Commerce platforms such as Blinkit, Swiggy Instamart, and Zepto, catering to India’s growing demand for instant premium experiences.
The company is also strengthening its position in the premium HORECA (Hotels, Restaurants, Cafés) sector, adding to an already impressive list of partners that includes Singapore Airlines, Ritz-Carlton, and Hyatt.
“With this funding, we are not just scaling distribution; we are scaling a mindset shift,” said Ashish Bhatia, Co-founder of Malaki. “We want consumers to rethink what they expect from their beverages — taste, design, sustainability, and brand ethos — all rolled into one unforgettable experience.”
Expanding the Crystal Bottle Portfolio and Direct-to-Consumer Channels
As part of its innovation strategy, Malaki plans to expand its patented Crystal Bottle portfolio — a key differentiator in a highly competitive beverage retail market.
The brand is also investing heavily in enhancing its digital presence and direct-to-consumer (D2C) channels, ensuring a seamless experience for India’s growing base of young, quality-conscious consumers.
Currently established across Mumbai, Pune, and Goa, Malaki is now targeting major metro markets such as Delhi NCR, Hyderabad, Jaipur, and Bengaluru for its next phase of expansion.
India’s Premium Beverage Market on the Rise
Malaki’s growth comes at a time when India’s premium non-alcoholic beverage market is witnessing significant momentum. According to a Mordor Intelligence report, India’s non-alcoholic beverage market is projected to grow at a CAGR of 8.7% from 2024 to 2029, driven by rising disposable incomes and a shift toward healthier, luxury drinking options (source).
With this funding, Malaki is poised to capture a larger share of this expanding market by offering uniquely crafted products that prioritize not just taste, but design and sustainability.
Conclusion: Setting New Standards in Premium Hydration
Malaki’s Seed funding round marks more than just financial growth — it signals a cultural shift in how Indian consumers perceive luxury beverages. With innovation at its core and expansion on the horizon, Malaki is ready to redefine premium hydration in India, one crystal-clear sip at a time.
Last Updated on: Monday, April 28, 2025 8:15 pm by Pusha Kumari | Published by: Pusha Kumari on Monday, April 28, 2025 8:15 pm | News Categories: News
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