KisaanSay Secures $2 Million Pre-Seed Funding to Revolutionize India.

KisaanSay, a farm-to-fork food brand, secures $2 million pre-seed funding led by Jungle Ventures. Discover how KisaanSay supports 50,000 farmers while delivering authentic, minimally processed products to consumers.

KisaanSay Secures $2 Million Pre-Seed Funding to Revolutionize India.

KisaanSay, an innovative direct-from-origin food brand, has successfully raised $2 million in a pre-seed funding round led by Jungle Ventures through its First Cheque@Jungle platform. The funding also saw participation from senior leaders in the food industry, emphasizing the growing interest in India’s evolving farm-to-fork food ecosystem.

This investment marks a significant milestone for KisaanSay as it aims to revolutionize the food supply chain by prioritizing authenticity, transparency, and fair practices for farmers and consumers alike.

What Does KisaanSay Do?

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay is dedicated to redefining the food supply chain in India. The company operates by sourcing, minimally processing, and packaging food products directly at their origin. This ensures freshness, quality, and authenticity, while also empowering farmer collectives.

Key Highlights:

• Extensive Product Range: KisaanSay offers over 80 products across 12 categories, including grains, spices, oils, and snacks. Each product is carefully selected to provide consumers with healthier and tastier options.
• Farmer Partnerships: The company collaborates with 20 farmer collectives, representing over 50,000 farmers across India. This co-brand and co-profit partnership model ensures fair income for farmers and a sustainable supply chain.
• Omnichannel Distribution: KisaanSay reaches consumers through multiple channels, including e-commerce platforms, direct-to-consumer sales, and retail stores in the Delhi NCR region.

By fostering a direct link between farmers and consumers, KisaanSay is bridging the gap in India’s food supply chain and creating a win-win scenario for all stakeholders.

Vision and Mission

KisaanSay’s mission is to bring clarity and integrity to the food industry by ensuring transparency and fairness at every stage of the supply chain. By focusing on provenance and minimal processing, the brand promises consumers access to high-quality, authentic food products while improving the livelihoods of farmers.

Utilization of Funds

The fresh infusion of $2 million will be strategically deployed to accelerate KisaanSay’s growth. Key focus areas include:

1. Scaling Operations: Expanding sourcing capabilities and establishing advanced processing facilities to handle increased demand.
2. Product Portfolio Expansion: Introducing new categories and diversifying existing offerings to cater to a broader audience.
3. Strengthening Distribution Networks: Enhancing e-commerce presence, expanding retail reach, and optimizing direct-to-consumer channels.
4. Marketing and Branding: Increasing brand awareness through targeted marketing campaigns and strategic collaborations.
5. Team Building: Recruiting top talent to build a dedicated and skilled team capable of driving innovation and growth.

Leadership CommentsThe announcement of the funding round brought enthusiastic responses from KisaanSay’s leadership and its investors.

• Nitin Puri, Co-Founder, KisaanSay: “I am super excited to welcome Jungle Ventures to the KisaanSay family. From signing the term sheet to finalizing the transaction, Amit and Rishab have been incredibly supportive, guiding us through this journey. Vaishali, Manoj, and I are optimistic about Team Jungle’s intent and expertise to help us navigate from idea to IPO.”
• Rishab Malik, Partner, Seed Investments, Jungle Ventures: “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India lacks a provenance-based consumer brand that brings authentic, high-quality products from the regions where they are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”

The KisaanSay Impact

KisaanSay’s unique model goes beyond just delivering quality products to consumers. It has a profound social and economic impact:

1. Empowering Farmers:
   • By working directly with farmer collectives, KisaanSay ensures fair pricing and profit-sharing, significantly improving farmers’ incomes.
   • The co-branding model gives farmer collectives recognition, fostering a sense of ownership and pride.
2. Enhancing Consumer Trust:
   • Consumers benefit from traceable, authentic, and minimally processed products that prioritize health and taste.
   • Transparency in sourcing and operations builds long-term trust with the consumer base.
3. Sustainability:
   • KisaanSay’s farm-to-fork approach minimizes waste and reduces the carbon footprint by cutting down intermediaries in the supply chain.

Future Plans

KisaanSay aims to:

• Expand its farmer network to include more regions and communities, thereby increasing its impact.
• Strengthen its presence across India and explore international markets to cater to the global demand for authentic Indian food products.
• Innovate within the food space by leveraging technology to enhance supply chain efficiency and customer experience.

With its $2 million pre-seed funding, KisaanSay is poised to transform India’s food supply chain. By prioritizing transparency, fairness, and sustainability, the brand not only addresses the needs of modern consumers but also uplifts the farming community.

KisaanSay’s journey is a testament to the power of purpose-driven entrepreneurship, and with the backing of Jungle Ventures and other industry leaders, it is set to become a trailblazer in the farm-to-fork movement.