Krvvy Raises ₹6.1 Crore in Pre-Seed Funding to Redefine Women’s Innerwear
Krvvy, India’s first new-age functional innerwear and shapewear brand, secures ₹6.1 crore in pre-seed funding from Titan Capital and All In Capital to expand its reach and redefine the women’s innerwear market with comfort-driven, inclusive designs.
Krvvy Raises ₹6.1 Crore in Pre-Seed Funding to Redefine Women’s Innerwear
Krvvy, a direct-to-consumer (D2C) lingerie and shapewear brand focused on functional and inclusive designs, has secured ₹6.1 crore in a pre-seed funding round. The round was co-led by Titan Capital and All In Capital, with participation from notable angel investors, including Nikita Gupta (Co-founder, Housepital), Emmanuel Suraj (CEO, DefinEquity), Anuj Jain (VP, Investwell), and Anubhav Arora (Head of Credit, Metalbook).
Innovating Innerwear for Indian Women
Founded in May 2024 by Yash Goyal and Anant Bhardwaj, Krvvy (pronounced Curvy) is India’s first new-age functional innerwear and shapewear brand designed specifically for Indian women. The brand emphasizes creating products that combine comfort, functionality, and inclusivity while addressing the unique needs of Indian body types.
Krvvy’s ethos is built on customer-centricity, with a strong focus on listening to consumer feedback to design seamless yet highly functional garments that elevate the innerwear experience.
Purpose of Fundraising
The fresh capital will enable Krvvy to scale both its online and offline presence nationwide. The brand, which currently sells its products through its website and major e-commerce platforms like Amazon and Myntra, plans to invest heavily in research and development to expand its product line and introduce innovative designs tailored to evolving consumer demands.
Co-founder and CEO Yash Goyal, a former investment banker, stated:
“We are thrilled to have Titan Capital and All In Capital join us in our mission to redefine women’s innerwear through innovative, functional, and comfort-driven designs. This funding will empower us to expand our product range and bring high-quality, inclusive innerwear solutions to Indian women.”
Addressing a Growing Market Opportunity
The Indian women’s innerwear market is valued at over ₹50,000 crore, with shifting consumer preferences toward functionality and comfort over pure fashion. This change is fueled by rising awareness, a movement toward body positivity, and an increasing willingness to invest in quality products.
Aditya Singh, Co-founder of All In Capital, remarked:
“Krvvy is uniquely positioned to disrupt India’s women’s innerwear market. Yash and Anant’s ability to iterate quickly and stay attuned to consumer needs has already driven impressive growth, with a 40-fold increase in under a year. With trends shifting toward comfort and functionality, Krvvy’s designs can set a new standard in the industry.”
A spokesperson from Titan Capital added:
“Krvvy’s commitment to merging functionality, comfort, and style is transforming the women’s shapewear and innerwear segment. Their innovative approach to addressing Indian women’s unique needs sets them apart and positions them to redefine the market.”
Future Prospects
With plans to launch new product categories and expand its market reach, Krvvy aims to establish itself as a leader in the women’s innerwear space, delivering solutions that combine innovation, comfort, and inclusivity.
As the brand builds on its customer-first approach and capitalizes on market trends, it is well-positioned to capture a significant share of India’s rapidly growing women’s innerwear market.
