Oravel Stays Limited, the parent company of hospitality giant OYO, has rebranded to PRISM, a bold move signaling its transformation into a diversified global travel-tech and hospitality powerhouse. Announced on September 7, 2025, the rebranding aligns with OYO’s strategic vision to unify its expansive portfolio under a single corporate identity while retaining the iconic OYO brand for its budget hospitality segment. This milestone underscores PRISM’s ambition to lead the global hospitality landscape, leveraging cutting-edge technology and a diverse array of offerings to cater to over 100 million customers across 35+ countries.
Table of Contents
A New Era for OYO: The Birth of PRISM
The transition to PRISM marks a pivotal chapter in OYO’s journey, reflecting its evolution from a budget hotel aggregator founded in 2012 by Ritesh Agarwal to a multifaceted global hospitality and travel-tech conglomerate. The name PRISM, chosen from over 6,000 entries in a global naming competition, symbolizes clarity, diversity, and the integration of the company’s varied brands. “PRISM represents a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, Founder and Group CEO of PRISM. “Powered by a robust technology engine and deep investments in AI and data science, we’re committed to driving profitable growth for our partners while delighting customers worldwide.”
The OYO brand will continue to serve as the consumer-facing identity for budget and midscale travel, while PRISM acts as the umbrella entity, encompassing premium hospitality, vacation homes, extended stays, co-working spaces, and event venues. This strategic rebranding comes as PRISM prepares to file its Draft Red Herring Prospectus (DRHP) in November 2025, targeting a $7-8 billion IPO valuation.
Expanding Horizons: PRISM’s Diverse Portfolio
PRISM’s portfolio spans a wide spectrum of hospitality and travel-tech offerings, catering to diverse consumer needs. Its hotel brands include OYO, Motel 6, Townhouse, Sunday, and Palette, while vacation homes are represented by Belvilla, DanCenter, CheckMyGuest, and Studio Prestige. The extended-stay segment is led by Studio 6, acquired through G6 Hospitality in the US in 2023, marking a significant step in PRISM’s North American expansion. Additionally, the company operates co-working spaces through Innov8 and celebration venues via Weddingz.in, showcasing its versatility beyond traditional hospitality.
This diversified ecosystem is underpinned by PRISM’s AI-driven tools and data science platforms, which optimize pricing and enhance partner profitability. In Q1 FY26, PRISM reported a net profit of over ₹200 crore, a 130% increase from ₹87 crore in the same quarter last year, with revenues surging 47% to ₹2,019 crore and a gross booking value (GBV) of ₹7,227 crore, up 144% year-on-year. These figures highlight PRISM’s strong financial recovery and growing demand across its global markets.
Financial Performance and Market Positioning
The following chart illustrates PRISM’s financial growth trajectory in Q1 FY26:
| Metric | Q1 FY25 | Q1 FY26 | YoY Growth |
|---|---|---|---|
| Revenue (₹ Crore) | 1,374 | 2,019 | 47% |
| Net Profit (₹ Crore) | 87 | 200+ | 130% |
| Gross Booking Value (₹ Crore) | 2,970 | 7,227 | 144% |
Source: PRISM Annual Report 2024-25
This robust performance positions PRISM favorably as it gears up for its IPO, following earlier attempts in 2021 to raise ₹8,430 crore. The rebranding to PRISM is a strategic move to shed OYO’s budget-only image and highlight its premiumization strategy, with brands like Sunday and Palette catering to upmarket travelers.
Strategic Vision and Global Ambition
PRISM’s rebranding is more than a name change; it’s a commitment to innovation and scalability. The company’s focus on technology, including AI-driven revenue management and partner tools, has enabled partners like Ramu Nayudu of SV Hotels Group to expand from one property to 18, demonstrating PRISM’s ability to drive profitability for its network of hoteliers.
With a presence in over 35 countries, PRISM is deepening its footprint in key markets like the US and Europe, where it manages over 120,000 vacation homes and 21,000 hotels as of March 2025. The acquisition of Motel 6 and Studio 6 has bolstered its North American presence, while brands like Belvilla and DanCenter strengthen its European vacation home segment.
Preparing for a Blockbuster IPO
The timing of the rebranding is strategic, aligning with PRISM’s plans to file its DRHP in November 2025, aiming for a $7-8 billion valuation. This move follows a financial turnaround, with FY25 consolidated revenue of ₹6,252.8 crore (up 16% YoY) and a consolidated PAT of ₹2,448 crore. The company also approved a 1:1 bonus share issuance for shareholders, signaling confidence in its growth trajectory.
As PRISM prepares for its public listing, investors will closely scrutinize its ability to sustain profitability and compete in a crowded market dominated by players like Airbnb, Booking.com, and Expedia/Vrbo, which collectively held 71% of the global short-term rental market in 2024. PRISM’s diversified portfolio and technology-driven approach position it as a formidable contender.
Looking Ahead: A Future-Ready Hospitality Leader
PRISM’s rebranding reflects its ambition to redefine global hospitality by blending affordability, premium offerings, and cutting-edge technology. By unifying its brands under a cohesive corporate identity, PRISM is poised to capture new markets, enhance customer experiences, and drive sustainable growth. As it approaches its IPO, PRISM stands at the forefront of the travel-tech revolution, ready to shine as a global hospitality leader.
LinkedIn Post
Also read: BizDateUp Secures SEBI Nod for Rs 1,000 Cr AIF to Ignite Startup and SME Growth
Last Updated on: Monday, September 8, 2025 4:01 pm by BUSINESS SAGA TEAM | Published by: BUSINESS SAGA TEAM on Monday, September 8, 2025 4:01 pm | News Categories: Business Saga News, Business News Today, Latest News, Startup News, Trending News
About The Author
Leave a Reply