Bewakoof

From IIT Dropouts to ₹300 Crore D2C Phenomenon: How Bewakoof Turned Quirky Tees and Meme Culture into a Gen Z Fashion Revolution

Thursday, October 16, 2025 2:44 pm BUSINESS SAGA TEAM 0

In 2011, two young IIT Bombay dropouts — Prabhkiran Singh and Siddharth Munot, both 23 — decided to challenge India’s boring wardrobe with humor. What […]

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