How Brands Reinvented Storytelling in the Creator Era
For decades, brand storytelling followed a predictable formula polished ads, controlled narratives, and carefully curated visuals. But the rise of the creator era has rewritten […]
Articles by BUSINESS SAGA TEAM
Wakefit’s ₹580 Cr Anchor Blitz – Mutual Funds Pile In as D2C Sleep Giant Gears Up for ₹1,289 Cr IPO Bonanza!
In a blockbuster prelude to its blockbuster public debut, Bengaluru-based D2C furniture and mattress powerhouse Wakefit Innovations has scooped up a whopping ₹580 crore from […]
The Rise of India’s AI Foundries: How New Chip & Compute Startups Are Redefining Deep-Tech
India’s AI ambition is no longer confined to software scribes coding chatbots in coffee shops—it’s forging silicon in cleanrooms, where startups are birthing the “foundries” […]
Wakefit Scales Down IPO Dreams: ₹1,000 Cr Issue to Open Dec 8 at ₹5,000-6,000 Cr Valuation
Bengaluru-based direct-to-consumer sleep and home solutions brand Wakefit has officially filed its Red Herring Prospectus (RHP) and trimmed its much-anticipated IPO size to up to […]
India’s Startup Bubble: Are We Creating Too Many Companies and Too Few Successful Businesses?
India’s startup ecosystem has achieved a scale that is both unprecedented and troubling. With 195,065 DPIIT-recognised startups, the country produces more new companies annually than […]
AI-Green Pioneers: How AI and Climate Tech Are Fueling India’s Startup Surge in 2025 – Ride the Wave or Sink?
India’s startup ecosystem is cresting a dual wave in 2025, where AI’s computational prowess meets climate tech’s urgent mandate to forge a resilient, low-carbon future. […]
Quantum Computing Quest: India’s Startups Pioneering Next-Gen Tech in 2025 – Compute or Capitulate?
India’s quantum computing quest is reaching escape velocity in 2025, propelled by the National Quantum Mission (NQM)—a ₹6,003.65 crore ($730M) juggernaut launched in 2023—to seed, […]
Quick-Commerce Kings: India’s 10-Min Delivery Startups Dominating Retail in 2025 – Speed Up or Speed Past?
India’s quick commerce (q-commerce) sector is a velocity vortex in 2025, catapulting from $7.1 billion in FY24 to over $10 billion in gross merchandise value […]
Profitability Pioneers: India’s Startups Prioritizing Sustainable Models in 2025
India’s startup ecosystem, with over 159,000 recognized ventures as of November 2025, has entered a golden era of maturity, where “growth at all costs” has […]
Hype Over Harmony India’s Startup Ecosystem Is Growing Fast – But Not Growing Up
India’s startup story is a blockbuster: 1.64 lakh DPIIT-recognised ventures as of November 2025, up 2.1x since 2020, with $15 billion in funding through the […]
When Government Becomes the Investor Risks of State-Controlled Innovation in India 2025
India’s innovation engine roared to life in 2025, with the Union Budget unveiling a ₹1 lakh crore Research, Development & Innovation (RDI) Scheme under the […]
Horizon of Hustle India 2047: Will Startups Build the $10 Trillion Dream or Just Talk About It?
India’s startup saga, from a scrappy 452 entities in 2016 to 1.64 lakh DPIIT-recognised powerhouses in 2025, has scripted a $4.7 lakh crore GDP chapter […]
Governance 2.0: Ethics, Accountability, Data Privacy – Why Indian Startups Must Build Trust into Their DNA in 2025 or Risk Everything
In the first ten months of 2025, Indian startups faced 312 major data breaches, 87 RBI fines totalling ₹614 crore, 41 SEBI show-cause notices for […]
Procurement Powerhouse: India’s Public Procurement Reforms – Unlocking a ₹88,000 Crore Goldmine for Startups, or Risk Stifling Innovation!
India’s public procurement, a colossal ₹88 lakh crore annual behemoth accounting for 25% of GDP, isn’t just bureaucracy—it’s a sleeping giant poised to catapult startups […]
Cutting Through the Ordinary: How Bombay Shaving Company Redefined Men’s Grooming in India
When Shantanu Deshpande founded Bombay Shaving Company (BSC) in 2016, India’s grooming market was at a crossroads. Men’s personal care was either dominated by generic […]
Groww: Empowering Young India to Invest Smarter and Build Financial Freedom
In a country where only a fraction of the population historically participated in the stock market, Groww has emerged as a game-changer — making investing […]
From Punjab’s farms to Amritsar’s tables — Kiran Dhillon’s Rang Punjab brings rural authenticity to modern dining.
In a world dominated by fusion dining and fast food chains, Kiran Dhillon has chosen a different path — one that celebrates the depth, color, […]
CRED’s 2025 Milestone — Profitable, Scalable, and Trusted: Inside Kunal Shah’s Journey to Build India’s $6.5 Billion Fintech Powerhouse
Fintech unicorn CRED, founded by Kunal Shah in 2018, has turned profitable for the first time in FY2025, marking a major milestone in India’s digital […]