How ShareChat Built a $5 Billion Vernacular Social Media Empire — Empowering 400 Million Indians to Connect, Create, and Communicate in Their Own Languages

How ShareChat Built a $5 Billion Vernacular Social Media Empire — Empowering 400 Million Indians to Connect, Create, and Communicate in Their Own Languages
How ShareChat Built a $5 Billion Vernacular Social Media Empire — Empowering 400 Million Indians to Connect, Create, and Communicate in Their Own Languages

In a country as linguistically diverse as India, digital communication was once dominated by English. That changed in 2015, when Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan launched ShareChat, a social media platform that made the internet truly multilingual.

Today, ShareChat is one of India’s largest homegrown social platforms, offering content in 15 Indian languages and connecting 400 million+ users across the country. Valued at $5 billion in 2025, the company generates around $100 million in annual revenue, powered by its focus on regional engagement and local creators.

The founders, graduates from IIT Kanpur, noticed a crucial gap in India’s internet ecosystem: while hundreds of millions of Indians were coming online, few had access to platforms in their native languages. ShareChat filled that void, allowing users to share jokes, videos, news, and opinions — all in their mother tongue.

At a time when global social media giants like Facebook and Twitter catered mostly to English and Hindi-speaking audiences, ShareChat embraced linguistic inclusivity. It now supports languages including Tamil, Telugu, Marathi, Bengali, Gujarati, Punjabi, and Odia, among others, making it a digital bridge across regional cultures.

What sets ShareChat apart is its deep understanding of India’s cultural diversity. Its algorithm prioritizes regional relevance — showing users content that resonates with their language, location, and community. This hyper-local strategy has helped the platform achieve engagement levels few global competitors can match.

By 2020, ShareChat’s popularity surged further with the launch of Moj, a short-video platform that became one of India’s leading alternatives to TikTok after the latter’s ban. Moj quickly amassed 200 million+ monthly users, cementing ShareChat’s dominance in India’s creator economy.

To ensure sustainable growth, ShareChat invested heavily in AI and machine learning for content recommendation, moderation, and voice recognition — key to managing millions of daily uploads across multiple languages.

CEO Ankush Sachdeva often emphasizes that the company’s mission goes beyond entertainment.

“We’re building a platform for expression, connection, and opportunity — one that reflects the voice of real India,” he says.

The company also empowers regional creators with monetization tools, brand partnerships, and analytics to grow their audiences. For many small-town influencers, ShareChat and Moj have become gateways to financial independence and fame.

ShareChat’s user base extends across India’s Tier-2 and Tier-3 cities, where digital growth is accelerating. Its success showcases how localization, empathy, and technology can unlock massive potential in previously untapped markets.

Backed by investors like Google, Twitter, Tiger Global, and Snap Inc., ShareChat has raised over $1 billion to scale its technology and reach. Despite global competition, it remains one of India’s few social media unicorns built entirely around vernacular identity and inclusivity.

As of 2025, ShareChat continues to innovate — integrating AI-driven moderation, regional advertising, and creator commerce to strengthen its ecosystem. It stands as a testament to how India’s linguistic diversity can be turned into a powerful digital advantage.

Lesson: Localization isn’t just strategy — it’s empowerment. ShareChat proves that when technology speaks people’s language, it connects hearts, not just devices.

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