Top 10 Digital transformation startups in india
In India, digital transformation is being spearheaded by innovative startups across various sectors. Companies like Freshworks and Zoho are revolutionizing customer relationship management and business productivity with cloud-based solutions. Druva is redefining data protection and management in the cloud era, while InMobi leverages mobile advertising and AI to enhance marketing effectiveness. Cure.fit integrates digital fitness and wellness solutions, promoting health through online platforms. Ola Electric is driving electric mobility, and Razorpay simplifies digital payments for businesses. Robotics and automation by GreyOrange optimize logistics, while Locus enhances supply chain efficiency with AI. Postman facilitates API development, streamlining software integration. These startups exemplify how technology is reshaping industries, enhancing efficiency, and driving growth in the digital age in India.
1. Freshworks
Provides customer engagement software, including CRM and support platforms, to help businesses manage customer relationships more effectively. Freshworks is a global software-as-a-service (SaaS) company that provides customer engagement software for businesses of all sizes. Founded in 2010 by Girish Mathrubootham and Shan Krishnasamy, Freshworks offers a suite of products that include customer support, sales CRM, marketing automation, and IT service management software. The company aims to empower organizations to better engage with their customers and streamline operations through intuitive and scalable software solutions.
| Name | Freshworks |
|---|---|
| Founded | 2010 |
| Founders | Girish Mathrubootham, Shan Krishnasamy |
| HQ Location | Chennai, India |
| Industry | SaaS, Customer Engagement |
| Products | Freshdesk (Customer Support), Freshsales (CRM), Freshchat (Messaging), Freshservice (ITSM), Freshmarketer (Marketing Automation), among others |
| Key Achievements | Rapid growth globally, serving thousands of customers worldwide |
| Website | Freshworks |
2. Zoho Corporation
Offers a suite of cloud-based business software applications, including CRM, productivity tools, and finance management solutions. Zoho Corporation is a global software company that provides a comprehensive suite of cloud-based business applications. Founded in 1996 by Sridhar Vembu and Tony Thomas, Zoho offers a wide range of software solutions that include customer relationship management (CRM), productivity and collaboration tools, finance management, and more. Headquartered in Chennai, India, Zoho has grown to serve millions of users worldwide, catering to businesses of all sizes with its integrated and customizable software suite.
| Name | Zoho Corporation |
|---|---|
| Founded | 1996 |
| Founders | Sridhar Vembu, Tony Thomas |
| HQ Location | Chennai, India |
| Industry | SaaS, Business Applications |
| Products | Zoho CRM, Zoho Books, Zoho Mail, Zoho Projects, Zoho Desk, Zoho Analytics, and many more |
| Key Achievements | Offering a comprehensive suite of cloud-based business applications, serving millions of users globally |
| Website | Zoho Corporation |
3. Druva
Specializes in cloud data protection and management, enabling organizations to securely backup, recover, and manage their data across endpoints, cloud applications, and data centers. Druva is a leading provider of cloud data protection and management solutions, catering to enterprises globally. Founded in 2008 by Jaspreet Singh, Milind Borate, and Ramani Kothandaraman, Druva offers a unified platform for backup, disaster recovery, archival, and governance across endpoints, data centers, and cloud workloads. Headquartered in Sunnyvale, California, USA, with a significant presence in Pune, India, Druva helps organizations securely manage and protect their data while optimizing storage and compliance.
| Name | Druva |
|---|---|
| Founded | 2008 |
| Founders | Jaspreet Singh, Milind Borate, Ramani Kothandaraman |
| HQ Location | Sunnyvale, California, USA |
| Industry | Cloud Data Protection and Management |
| Products | Druva inSync (Endpoint Backup), Druva Phoenix (Cloud Backup and Disaster Recovery), Druva CloudRanger (AWS Backup and Disaster Recovery), and more |
| Key Achievements | Innovating cloud-native data protection solutions, serving enterprise customers worldwide |
| Website | Druva |
4. InMobi
A global provider of mobile advertising and marketing platforms that leverage data analytics and AI to help businesses reach and engage audiences effectively. InMobi is a global provider of mobile advertising and marketing platforms that leverage advanced technologies to connect advertisers with mobile consumers. Founded in 2007 by Naveen Tewari, Abhay Singhal, Amit Gupta, and Mohit Saxena, InMobi offers innovative solutions that include programmatic advertising, mobile app monetization, and user engagement strategies. Headquartered in Bengaluru, India, with a strong global presence, InMobi serves leading brands and app developers worldwide, helping them reach and engage audiences effectively through mobile devices.
| Name | InMobi |
|---|---|
| Founded | 2007 |
| Founders | Naveen Tewari, Abhay Singhal, Amit Gupta, Mohit Saxena |
| HQ Location | Bengaluru, India |
| Industry | Mobile Advertising and Marketing |
| Products | InMobi Marketing Cloud, InMobi DSP, InMobi Exchange, InMobi Pulse (Audience Intelligence Platform), and more |
| Key Achievements | Pioneering mobile advertising solutions, serving global brands and app developers |
| Website | InMobi |
5. Cure.fit
Integrates digital fitness and wellness solutions, offering online fitness classes, health monitoring, and nutrition planning through its app. Cure.fit is a holistic health and fitness startup based in Bengaluru, India, that integrates digital and offline experiences to promote overall well-being. Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cure.fit offers a range of services that include fitness classes, nutrition planning, mental wellness sessions, and healthy food delivery through its app and offline centers. The platform aims to simplify health management by providing accessible and personalized solutions that cater to individual needs.
| Name | Cure.fit |
|---|---|
| Founded | 2016 |
| Founders | Mukesh Bansal, Ankit Nagori |
| HQ Location | Bengaluru, India |
| Industry | Health and Fitness |
| Products | Cure.fit app (Fitness Classes, Nutrition, Mental Wellness), Eat.fit (Healthy Food Delivery), Mind.fit (Mental Wellness), Care.fit (Primary Healthcare) |
| Key Achievements | Integrating digital fitness and wellness solutions, expanding across major cities in India |
| Website | Cure.fit |
6. Ola Electric
Focuses on electric mobility solutions, including electric scooters and charging infrastructure, contributing to sustainable transportation in India. Ola Electric is a subsidiary of Ola, one of India’s leading ride-hailing platforms, dedicated to transforming the electric mobility landscape. Founded by Bhavish Aggarwal and Ankit Jain, Ola Electric focuses on developing electric vehicles (EVs), including scooters and electric rickshaws, and building charging infrastructure to support sustainable transportation solutions. Headquartered in Bengaluru, India, Ola Electric aims to accelerate the adoption of electric vehicles and reduce carbon emissions across the country.
| Name | Ola Electric |
|---|---|
| Founded | Subsidiary of Ola, founded in 2017 |
| Founders | Bhavish Aggarwal, Ankit Jain |
| HQ Location | Bengaluru, India |
| Industry | Electric Mobility |
| Products | Electric scooters, electric rickshaws, EV charging solutions |
| Key Achievements | Innovating in electric mobility solutions, contributing to sustainable transportation |
| Website | Ola Electric |
7. Razorpay
Provides online payment solutions and payment gateway services, empowering businesses to accept, process, and manage digital payments seamlessly. Razorpay is a leading fintech company in India that provides payment solutions to businesses of all sizes. Founded in 2014 by Harshil Mathur and Shashank Kumar, Razorpay offers a comprehensive suite of payment services, including payment gateway, payment links, subscription billing, and more, designed to simplify online transactions and enhance payment experiences for merchants and customers alike. Headquartered in Bengaluru, India, Razorpay has become a trusted partner for thousands of businesses, enabling them to accept and manage digital payments seamlessly.
| Name | Razorpay |
|---|---|
| Founded | 2014 |
| Founders | Harshil Mathur, Shashank Kumar |
| HQ Location | Bengaluru, India |
| Industry | Fintech, Digital Payments |
| Products | Razorpay Payment Gateway, Payment Links, Subscriptions, Route (Neo-banking), and more |
| Key Achievements | Revolutionizing digital payments infrastructure in India, rapid growth in merchant adoption |
| Website | Razorpay |
8. GreyOrange
Develops robotics and automation solutions for warehouse and logistics management, enhancing operational efficiency and fulfillment capabilities. GreyOrange is a global robotics and automation company that specializes in providing solutions for warehouse and logistics automation. Founded in 2011 by Samay Kohli and Akash Gupta, GreyOrange designs and manufactures robotic systems that optimize supply chain operations, including goods-to-person systems, sortation systems, and automated storage and retrieval systems (ASRS). Headquartered in Singapore with a significant presence in Gurugram, India, GreyOrange serves customers worldwide across industries such as e-commerce, retail, and logistics.
| Name | GreyOrange |
|---|---|
| Founded | 2011 |
| Founders | Samay Kohli, Akash Gupta |
| HQ Location | Singapore |
| Industry | Robotics and Automation |
| Products | Butler (Goods-to-Person Automation), Sorter (Automated Sorting Systems), PickPal (Piece Picking Automation), and more |
| Key Achievements | Innovating in robotics and automation for logistics, global deployment of automated solutions |
| Website | GreyOrange |
9. Locus
Offers AI-powered logistics optimization software that helps businesses streamline their supply chain operations, optimize routes, and improve delivery efficiency. Locus is a technology startup specializing in AI-driven logistics optimization solutions. Founded in 2015 by Nishith Rastogi and Geet Garg, Locus provides advanced logistics management software that helps businesses streamline their supply chain operations, optimize route planning, and improve fleet efficiency. Headquartered in Bengaluru, India, Locus serves a diverse range of industries including e-commerce, retail, FMCG, and transportation, offering scalable solutions that leverage predictive analytics and machine learning to drive operational excellence.
| Name | Locus |
|---|---|
| Founded | 2015 |
| Founders | Nishith Rastogi, Geet Garg |
| HQ Location | Bengaluru, India |
| Industry | Logistics Optimization |
| Products | Locus Dispatcher (Route Optimization), Locus MotionTrack (Real-time Tracking), Locus On-Demand (Fleet Management), and more |
| Key Achievements | Advancing AI-driven logistics solutions, improving operational efficiency for global customers |
| Website | Locus |
10. Postman
Provides a collaborative platform for API development and testing, enabling developers to design, mock, monitor, and document APIs more efficiently. Postman is a collaboration platform for API development that simplifies the process of designing, testing, and managing APIs. Founded in 2014 by Abhinav Asthana, Ankit Sobti, and Abhijit Kane, Postman offers a comprehensive suite of tools that enable developers to streamline API workflows, from initial design to testing and deployment. Headquartered in San Francisco, California, USA, with a significant presence in Bengaluru, India, Postman is trusted by millions of developers and teams worldwide for building and managing APIs efficiently.
| Name | Postman |
|---|---|
| Founded | 2014 |
| Founders | Abhinav Asthana, Ankit Sobti, Abhijit Kane |
| HQ Location | San Francisco, California, USA |
| Industry | API Development |
| Products | Postman Platform (API Client, Documentation, Testing), Postman Pro (Collaboration and Team Management), Postman Enterprise, and more |
| Key Achievements | Revolutionizing API development with user-friendly tools, widespread adoption among developers |
| Website | Postman |
In conclusion, India’s digital transformation landscape is vibrant and dynamic, fueled by innovative startups that are harnessing technology to solve complex challenges and drive business growth. From cloud computing and AI-driven solutions to digital payments and electric mobility, these companies are not only reshaping traditional industries but also paving the way for a more connected and efficient future. As these startups continue to innovate and scale, they play a pivotal role in India’s journey towards becoming a global leader in digital innovation and technology adoption.
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