Top 10 AdTech Startups in india
India’s AdTech sector is vibrant with innovative startups like InMobi, SilverPush, and AdPushup leading the way in transforming digital advertising. These companies leverage cutting-edge technologies like AI, machine learning, and data analytics to provide advanced solutions for user engagement, ad optimization, and cross-device targeting. Their efforts are significantly enhancing the efficiency and effectiveness of advertising campaigns, offering personalized and contextually relevant ads that resonate with audiences. As they continue to evolve, these AdTech startups are playing a crucial role in shaping the future of digital marketing in India.
1. InMobi
InMobi is a global provider of enterprise platforms for marketers. Their platform enables advertisers to engage with consumers through mobile ads, providing solutions for user acquisition, brand awareness, and monetization. InMobi, founded in 2007 by Naveen Tewari, Amit Gupta, Abhay Singhal, and Mohit Saxena, is a leading global provider of mobile advertising solutions. Based in Bengaluru, India, InMobi offers a comprehensive suite of ad tech products, including programmatic exchange, audience targeting, creative ad building, and mobile market research. With advanced targeting, real-time analytics, and a focus on rich media ads, InMobi helps brands and advertisers effectively reach and engage their audience on mobile platforms. Known for its innovation and global reach, InMobi continues to be a key player in transforming the mobile advertising landscape.
InMobi Table
| Aspect | Details |
|---|---|
| Company Name | InMobi |
| Founded | 2007 |
| Founders | Naveen Tewari, Amit Gupta, Abhay Singhal, Mohit Saxena |
| Headquarters | Bengaluru, India |
| Industry | AdTech, Mobile Advertising |
| Website | inmobi.com |
| Products/Services | InMobi Exchange, InMobi Audience, InMobi Studio, InMobi Pulse, InMobi SDK, InMobi DSP |
| Key Features | Advanced Targeting, Real-Time Analytics, Rich Media Ads, Global Reach, Programmatic Buying, Fraud Prevention |
Also Read: Top 10 HealthTech startups in india
2. SilverPush
SilverPush offers cross-device retargeting technology, allowing brands to reach their audience seamlessly across devices. They specialize in AI-powered contextual advertising to enhance user engagement and brand recall. SilverPush, founded in 2012 by Hitesh Chawla and Alexey Malafeev, is an innovative AdTech company based in Gurugram, India. The company specializes in AI-powered contextual advertising solutions, leveraging computer vision technology to analyze video content and deliver relevant ads in real-time. SilverPush’s products, such as Mirrors and Parallels, provide advanced capabilities for contextual ad placement and cross-device retargeting. With a strong focus on real-time analytics, audience insights, and brand safety, SilverPush helps brands enhance their advertising effectiveness and reach their target audiences more precisely.
SilverPush table
| Aspect | Details |
|---|---|
| Company Name | SilverPush |
| Founded | 2012 |
| Founders | Hitesh Chawla, Alexey Malafeev |
| Headquarters | Gurugram, India |
| Industry | AdTech, AI-powered Contextual Advertising |
| Website | silverpush.co |
| Products/Services | Mirrors, Parallels, Signal, Audience Insights |
| Key Features | AI and Computer Vision, Cross-Device Targeting, Real-Time Analytics, Contextual Relevance, Brand Safety |
Also Read: Top 10 FinTech startups in india
3. AdPushup
AdPushup optimizes ad revenue for web publishers through A/B testing and machine learning. Their platform helps maximize the yield from existing ad units by optimizing layouts, placements, and formats. AdPushup, founded in 2014 by Ankit Oberoi and Atul Agarwal, is a leading ad optimization platform based in New Delhi, India. The company specializes in using A/B testing and machine learning to enhance ad revenue for web publishers. AdPushup’s solutions include ad layout optimization, header bidding, ad mediation, native ads, viewability improvements, and ad block recovery. By leveraging advanced technologies and real-time analytics, AdPushup helps publishers maximize their ad revenue while maintaining a positive user experience.
AdPushup table
| Aspect | Details |
|---|---|
| Company Name | AdPushup |
| Founded | 2014 |
| Founders | Ankit Oberoi, Atul Agarwal |
| Headquarters | New Delhi, India |
| Industry | AdTech, Ad Optimization |
| Website | adpushup.com |
| Products/Services | Ad Layout Optimization, Header Bidding, Ad Mediation, Native Ads, Viewability Improvements, AdBlock Recovery |
| Key Features | A/B Testing, Machine Learning, Real-Time Reporting, Revenue Optimization, User Experience, Integration |
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4. RevX
RevX is a performance marketing company that offers programmatic advertising solutions for mobile apps. They focus on user acquisition, retargeting, and app re-engagement, leveraging data to drive high ROI campaigns. RevX, founded in 2015 and headquartered in Bengaluru, India, is a prominent AdTech company specializing in performance marketing. Co-founded by Mukesh Agarwal, Abhay Singhal, Amit Gupta, and Naveen Tewari, RevX offers a suite of solutions aimed at user acquisition, retargeting, and app re-engagement. Utilizing AI and machine learning, RevX delivers personalized and dynamic product ads to enhance user engagement and conversions. With a focus on programmatic advertising, real-time bidding, and cross-device targeting, RevX helps brands and marketers optimize their advertising efforts and achieve better ROI.
RevX table
| Aspect | Details |
|---|---|
| Company Name | RevX |
| Founded | 2015 |
| Founders | Mukesh Agarwal, Abhay Singhal, Amit Gupta, Naveen Tewari |
| Headquarters | Bengaluru, India |
| Industry | AdTech, Performance Marketing |
| Website | revx.io |
| Products/Services | User Acquisition, Retargeting, App Re-Engagement, Dynamic Product Ads, Programmatic Advertising, Audience Segmentation |
| Key Features | AI and Machine Learning, Real-Time Bidding, Customizable Dashboards, Cross-Device Targeting, Fraud Prevention, Global Reach |
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5. Vserv
Vserv provides smart data solutions that enable precise audience targeting for marketers. Their platform combines data management with ad technology to deliver personalized advertising across mobile devices. Vserv, founded in 2010 by Dippak Khurana and Ashay Padwal, is a leading AdTech company based in Mumbai, India. Specializing in mobile advertising and smart data solutions, Vserv offers a range of products designed to enhance audience targeting and maximize ad revenue. Their key offerings include the AudiencePro data management platform, app monetization solutions, and programmatic advertising services. By leveraging rich user data and real-time analytics, Vserv enables brands and advertisers to deliver highly targeted and personalized ad campaigns. The company’s focus on data-driven insights and cross-channel advertising helps optimize ad spend and improve campaign effectiveness on a global scale.
Vserv table
| Aspect | Details |
|---|---|
| Company Name | Vserv |
| Founded | 2010 |
| Founders | Dippak Khurana, Ashay Padwal |
| Headquarters | Mumbai, India |
| Industry | AdTech, Mobile Advertising, Smart Data |
| Website | vserv.com |
| Products/Services | AudiencePro, App Monetization, Smart Data Platform, Programmatic Advertising, VAS (Value Added Services) |
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6. CleverTap
CleverTap is an integrated retention cloud that combines user engagement and analytics in one platform. It helps marketers personalize user experiences and drive engagement through targeted campaigns. CleverTap, founded in 2013 by Sunil Thomas, Suresh Kondamudi, and Anand Jain, is a leading customer engagement and retention platform. With headquarters in Mountain View, California, and significant operations in Mumbai, India, CleverTap specializes in providing tools for managing the entire customer lifecycle. Their platform offers real-time analytics, advanced segmentation, omnichannel campaign capabilities, and personalization to help brands enhance user engagement and drive growth. CleverTap’s focus on automation and data-driven insights enables marketers to create effective and personalized user journeys, making it a crucial player in the AdTech and customer retention landscape.
CleverTap table
| Aspect | Details |
|---|---|
| Company Name | CleverTap |
| Founded | 2013 |
| Founders | Sunil Thomas, Suresh Kondamudi, Anand Jain |
| Headquarters | Mountain View, California, USA (major operations in Mumbai, India) |
| Industry | AdTech, Customer Engagement, Retention Marketing |
| Website | clevertap.com |
| Products/Services | Customer Lifecycle Management, Analytics, Segmentation, Omnichannel Campaigns, Personalization, Journey Orchestration, A/B Testing, Push Amplification |
| Key Features | Real-Time Analytics, Behavioral Segmentation, Omnichannel Engagement, Personalization, Automated Campaigns, Integration |
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7. Madison Media
Madison Media offers a comprehensive suite of advertising services including digital marketing, media buying, and planning. Their AdTech solutions focus on maximizing brand reach and effectiveness through data-driven strategies. Madison Media, founded in 1988 by Sam Balsara, is a prominent media agency headquartered in Mumbai, India. Renowned for its strategic media buying and planning services, Madison Media offers a comprehensive range of advertising solutions including digital media, out-of-home advertising, brand activations, creative services, and public relations. With a data-driven approach and extensive industry expertise, Madison Media helps brands effectively reach their target audiences and maximize campaign ROI. The agency’s integrated services and client-centric focus make it a key player in the Indian advertising landscape.
Madison Media table
| Aspect | Details |
|---|---|
| Company Name | Madison Media |
| Founded | 1988 |
| Founder | Sam Balsara |
| Headquarters | Mumbai, India |
| Industry | Advertising, Media Buying, and Planning |
| Website | madisonindia.com |
| Products/Services | Media Buying, Media Planning, Digital Media, Out-of-Home Advertising, Brand Activations, Creative Services, Research and Analytics, Public Relations |
| Key Features | Integrated Services, Strategic Expertise, Data-Driven Approach, Wide Network, Creative Excellence, Client-Centric |
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8. Affle
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements, and transactions through relevant mobile advertising. Affle, founded in 2005 by Anuj Khanna Sohum and Anuj Kumar, is a leading AdTech company headquartered in Singapore with significant operations in India. Specializing in mobile marketing and advertising, Affle offers a range of products designed to enhance audience targeting, user engagement, and campaign effectiveness. Key offerings include the MAAS audience platform, RevX retargeting solution, Vizury Engage360 for omnichannel marketing, mTraction Enterprise for customer data management, Affle2Action for performance-driven advertising, and Mediasmart for programmatic advertising. Leveraging AI, real-time bidding, and advanced analytics, Affle helps brands optimize their ad spend and drive user actions through personalized and data-driven marketing strategies.
Affle table
| Aspect | Details |
|---|---|
| Company Name | Affle |
| Founded | 2005 |
| Founders | Anuj Khanna Sohum, Anuj Kumar |
| Headquarters | Singapore (major operations in India) |
| Industry | AdTech, Mobile Marketing |
| Website | affle.com |
| Products/Services | MAAS (Mobile Audience as a Service), RevX, Vizury Engage360, mTraction Enterprise, Affle2Action, Mediasmart |
| Key Features | Data-Driven Insights, Omnichannel Engagement, Real-Time Bidding, Personalization, Comprehensive Analytics, Fraud Detection |
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9. FreakOut
FreakOut is a digital marketing technology company specializing in programmatic buying and selling. They offer an extensive suite of advertising solutions for desktop, mobile, and video ads. FreakOut, founded in 2010 by Yuzuru Honda and headquartered in Tokyo, Japan, is a prominent player in the AdTech industry. The company specializes in native and programmatic advertising, offering a range of solutions designed to enhance user engagement and drive performance. Key products include native advertising, in-feed video ads, a DSP for automated ad buying, and a DMP for audience data analysis. With a strong focus on mobile advertising and performance marketing, FreakOut helps brands reach their target audiences effectively across multiple digital channels. Leveraging real-time bidding and data-driven targeting, FreakOut ensures that advertising campaigns are both efficient and impactful.
FreakOut table
| Aspect | Details |
|---|---|
| Company Name | FreakOut |
| Founded | 2010 |
| Founder | Yuzuru Honda |
| Headquarters | Tokyo, Japan |
| Industry | AdTech, Digital Marketing, Native Advertising |
| Website | freakout.net |
| Products/Services | Native Advertising, Programmatic Advertising, In-Feed Video Ads, DSP, DMP, Mobile Advertising, Performance Marketing |
| Key Features | Seamless Integration, Real-Time Bidding, Video Engagement, Data-Driven Targeting, Cross-Channel Reach, Performance Focus |
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10. GumGum
GumGum uses artificial intelligence to analyze images and videos to serve contextually relevant ads. Their technology enhances ad engagement by aligning advertising content with the visual content on a webpage. GumGum, founded in 2008 by Ophir Tanz and headquartered in Santa Monica, California, is a leading AdTech company specializing in contextual advertising and computer vision technology. GumGum’s innovative approach includes in-image and in-video advertising, which embeds ads within visual content, making them less intrusive and more engaging for users. The company’s GumGum Verity platform uses AI to ensure brand safety and contextual relevance, enhancing the effectiveness of digital ad campaigns. By leveraging advanced computer vision and AI, GumGum provides advertisers with tools to place highly relevant ads in safe and suitable contexts, thereby maximizing engagement and protecting brand reputation.
GumGum table
| Aspect | Details |
|---|---|
| Company Name | GumGum |
| Founded | 2008 |
| Founder | Ophir Tanz |
| Headquarters | Santa Monica, California, USA |
| Industry | AdTech, Computer Vision, Artificial Intelligence, Digital Advertising |
| Website | gumgum.com |
| Products/Services | Contextual Advertising, In-Image Advertising, In-Video Advertising, GumGum Verity, Social Media Advertising, Computer Vision Technology, Brand Safety Solutions |
| Key Features | AI and Computer Vision, Contextual Relevance, Non-Intrusive Ad Formats, Brand Safety, Enhanced User Engagement, Comprehensive Analytics |
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Conclusion
India’s AdTech sector is vibrant and rapidly evolving, with innovative startups like InMobi, SilverPush, and AdPushup leading the charge in transforming digital advertising. These companies are harnessing cutting-edge technologies such as AI, machine learning, and data analytics to develop advanced solutions that enhance user engagement, optimize ad performance, and enable effective cross-device targeting. Their contributions are significantly boosting the efficiency and effectiveness of advertising campaigns, providing personalized and contextually relevant ads that truly resonate with audiences. As these AdTech startups continue to innovate and grow, they are set to play a pivotal role in shaping the future landscape of digital marketing in India, driving the industry forward with their ingenuity and technological prowess.
Also Read:
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