Top 10 Podcasting Startups in India
India’s podcasting landscape has seen significant growth with platforms like Hubhopper, IVM Podcasts, and Aawaz.com leading the charge. These startups are reshaping the media landscape by offering diverse content spanning from entertainment and lifestyle to news and education. Platforms such as Audioboom and Indus Vox Media amplify voices across genres, while niche podcasts like Maed in India and The Habit Coach cater to specialized interests. With a surge in listenership and content creators, India’s podcasting startups are not only expanding the digital media ecosystem but also fostering a culture of storytelling and knowledge-sharing in the country.
1. Hubhopper
A podcasting platform that offers a wide range of podcasts across various genres. Hubhopper is one of India’s leading podcasting platforms. It offers a comprehensive suite of tools and services for podcast creation, distribution, and monetization. Founded in 2015, Hubhopper aims to democratize content creation and consumption, enabling creators to share their stories and connect with audiences. The platform supports both amateur and professional podcasters, providing easy-to-use tools to publish and promote their content. Hubhopper also aggregates podcasts from various sources, giving listeners access to a wide variety of audio content.
| Feature | Description |
|---|---|
| Founded | 2015 |
| Founder | Gautam Raj Anand |
| Headquarters | New Delhi, India |
| Primary Services | Podcast creation, distribution, and monetization |
| Target Audience | Podcasters (amateur and professional), podcast listeners |
| Monetization Options | Ads, sponsorships |
| Distribution Network | Major podcast directories and platforms |
| Analytics | Audience demographics, listening behavior insights |
| Content Library | Aggregated podcasts from various sources, covering multiple genres and languages |
| Website | hubhopper.com |
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2. IVM Podcasts
One of India’s largest podcast networks, hosting podcasts on diverse topics from sports to pop culture.IVM Podcasts, founded in 2015 by Amit Doshi, is one of India’s premier podcast networks. It focuses on creating and curating high-quality audio content across various genres, including business, technology, comedy, politics, and culture. IVM Podcasts aims to provide a platform for diverse voices and perspectives, enriching the Indian podcasting landscape with engaging and thought-provoking content. The network collaborates with both emerging and established podcasters, offering production, distribution, and marketing support.
| Feature | Description |
|---|---|
| Founded | 2015 |
| Founder | Amit Doshi |
| Headquarters | Mumbai, India |
| Primary Services | Podcast production, distribution, and marketing |
| Target Audience | Podcast listeners across various demographics and interests |
| Content Genres | Business, technology, comedy, politics, culture, and more |
| Network Collaboration | Partners with both emerging and established podcasters |
| Distribution Network | Major podcast directories and platforms |
| Production Quality | Professional-grade audio production |
| Audience Engagement | Active engagement through social media and interactive content |
| Website | ivmpodcasts.com |
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3. Aawaz.com
A podcasting platform focusing on creating and distributing audio content in multiple languages. Aawaz.com is an Indian audio-on-demand platform that offers a wide range of content in multiple languages, including Hindi and English. Launched by Agrahyah Technologies in 2018, Aawaz.com aims to provide high-quality spoken-word content across genres such as storytelling, podcasts, interviews, and more. The platform focuses on catering to the diverse linguistic and cultural preferences of Indian audiences. In addition to its rich content library, Aawaz.com also provides tools
| Feature | Description |
|---|---|
| Founded | 2018 |
| Founder | Sreeraman Thiagarajan, Santosh Shukla, and Apoorv Ranjan Sharma |
| Headquarters | Mumbai, India |
| Primary Services | Audio content streaming, content creation tools |
| Target Audience | Listeners seeking content in Indian languages, content creators |
| Content Languages | Hindi, English, and other Indian languages |
| Content Genres | Storytelling, news, interviews, educational, and more |
| Content Creation Tools | Tools and services for producing and distributing audio content |
| User Interface | User-friendly platform for easy navigation and content discovery |
| Access Model | Mostly free content, som |
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4. Audioboom
An international podcast network with a presence in India, featuring podcasts on news, entertainment, and more. Audioboom is a global podcasting platform that allows creators to host, distribute, and monetize their podcasts. Established in 2009 in the UK, Audioboom has grown to become a significant player in the podcasting industry, providing comprehensive services for both podcasters and advertisers. The platform supports a wide range of genres and caters to a diverse audience worldwide. Audioboom offers robust analytics, monetization options, and a seamless distribution network, making it a preferred choice for many podcasters.
| Feature | Description |
|---|---|
| Founded | 2009 |
| Founder | Rob Proctor |
| Headquarters | London, UK |
| Primary Services | Podcast hosting, distribution, and monetization |
| Target Audience | Podcasters, podcast listeners, advertisers |
| Content Genres | Various genres including news, sports, entertainment, true crime, and more |
| Monetization Options | Dynamic ad insertion, sponsorships, premium content |
| Distribution Network | Major podcast platforms and directories (e.g., Apple Podcasts, Spotify, Google Podcasts) |
| Analytics | In-depth analytics on audience demographics, engagement, and performance |
| Website | audioboom.com |
5. Indus Vox Media
A podcast network known for producing high-quality Indian podcasts covering lifestyle, entertainment, and storytelling. Indus Vox Media, commonly known as IVM Podcasts, is a prominent podcast network in India. Founded in 2015 by Amit Doshi, IVM Podcasts has become a key player in the Indian podcasting landscape, offering a diverse range of audio content across various genres. The network’s mission is to provide a platform for unique voices and stories, promoting high-quality audio content that resonates with Indian audiences. IVM Podcasts collaborates with both emerging and established creators, offering production, distribution, and marketing support.
| Feature | Description |
|---|---|
| Founded | 2015 |
| Founder | Amit Doshi |
| Headquarters | Mumbai, India |
| Primary Services | Podcast production, distribution, and marketing |
| Target Audience | Podcast listeners across various demographics and interests |
| Content Genres | Business, technology, comedy, politics, culture, and more |
| Network Collaboration | Partners with both emerging and established podcasters |
| Distribution Network | Major podcast directories and platforms |
| Production Quality | Professional-grade audio production |
| Audience Engagement | Active engagement through social media and interactive content |
| Website | ivmpodcasts.com |
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6. Maed in India
A music podcast hosted by Maed in India, showcasing independent music and artists from India. Maed in India is a pioneering independent podcast network and production company in India, founded by Mae Mariyam Thomas in 2015. It focuses on showcasing the best of Indian indie music and stories through a variety of podcasts. The flagship show, also named “Maed in India,” highlights independent Indian musicians, offering a platform for their music and stories. The network has expanded to include a range of shows across genres, reflecting a commitment to diverse and high-quality audio content.
| Feature | Description |
|---|---|
| Founded | 2015 |
| Founder | Mae Mariyam Thomas |
| Headquarters | Mumbai, India |
| Primary Services | Podcast production and distribution, focus on indie music |
| Target Audience | Fans of independent Indian music, podcast listeners |
| Content Genres | Music, interviews, storytelling, and more |
| Flagship Show | Maed in India |
| Production Quality | Professional-grade audio production |
| Support for Creators | Platform for independent musicians and storytellers |
| Website | maedinindia.in |
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7. The Seen and The Unseen
Hosted by Amit Varma, this podcast explores a wide range of topics from economics to politics. “The Seen and The Unseen” is a popular Indian podcast hosted by Amit Varma, a writer and journalist. Launched in 2017, the podcast delves into the intricate details of public policy, economics, and societal issues, exploring both the immediate effects (the seen) and the unintended consequences (the unseen) of various decisions and events. The show features in-depth conversations with experts, academics, and practitioners from diverse fields, offering listeners deep insights into complex topics.
| Feature | Description |
|---|---|
| Launched | 2017 |
| Host | Amit Varma |
| Primary Focus | Public policy, economics, and societal issues |
| Format | Long-form interviews and discussions |
| Target Audience | Individuals interested in in-depth analysis of policy and societal issues |
| Content Style | Analytical, thought-provoking, and comprehensive |
| Notable Guests | Experts from various fields including economics, politics, and academia |
| Website | seenunseen.in |
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8. IVM Likes
A podcast where hosts discuss and recommend various movies, TV shows, books, and more. “IVM Likes” is a podcast from the IVM Podcasts network, where hosts and producers from IVM share their recommendations and discuss their favorite books, movies, TV shows, music, and other forms of entertainment. The show provides a platform for the IVM team to connect with listeners through their personal tastes and cultural interests, offering insights and recommendations across a wide range of media.
| Feature | Description |
|---|---|
| Network | IVM Podcasts |
| Format | Informal discussions and recommendations |
| Content Focus | Books, movies, TV shows, music, and other entertainment |
| Hosts | Various IVM team members including producers and other staff |
| Target Audience | Listeners interested in media recommendations and cultural discussions |
| Style | Casual, engaging, and informative |
| Distribution | Available on major podcast platforms |
| Website | ivmpodcasts.com |
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9. Suno India
A podcast platform focusing on investigative journalism and current affairs in India. Suno India is an independent podcast platform dedicated to bringing stories and issues from across India to the forefront. Founded by Rakesh Kamal, Kunika Balhotra, and Padma Priya in 2018, Suno India aims to provide in-depth and nuanced audio content on a variety of topics including public health, politics, environment, culture, and social justice. The platform emphasizes storytelling that is informative, well-researched, and impactful, making complex issues accessible and engaging for a diverse audience.
| Feature | Description |
|---|---|
| Founded | 2018 |
| Founders | Rakesh Kamal, Kunika Balhotra, and Padma Priya |
| Headquarters | Hyderabad, India |
| Primary Services | Podcast production and distribution focusing on in-depth storytelling |
| Target Audience | Listeners interested in detailed and well-researched stories on Indian issues |
| Content Genres | Public health, politics, environment, culture, social justice, and more |
| Independent Journalism | Commitment to editorial independence and unbiased reporting |
| Multilingual Content | Produces content in multiple languages |
| Website | sunoindia.in |
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10. The Habit Coach
Hosted by Ashdin Doctor, this podcast offers insights and tips on developing positive habits and lifestyle changes. “The Habit Coach” is a podcast hosted by Ashdin Doctor, focused on helping listeners develop and maintain positive habits to improve their lives. Launched by the IVM Podcasts network, the show provides practical advice and strategies for habit formation across various aspects of life, including health, fitness, productivity, and mental well-being. Ashdin Doctor, known for his expertise in habit coaching, shares actionable insights through short, engaging episodes and interviews with experts in personal development.
| Feature | Description |
|---|---|
| Host | Ashdin Doctor |
| Network | IVM Podcasts |
| Primary Focus | Habit formation, personal development, health, fitness, productivity, mental well-being |
| Format | Short, actionable episodes and expert interviews |
| Target Audience | Individuals interested in improving their habits and overall lifestyle |
| Content Style | Practical, motivational, and informative |
| Distribution | Available on major podcast platforms |
| Website | ivmpodcasts.com/the-habit-coach |
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In conclusion, India’s podcasting startups are at the forefront of a burgeoning industry, leveraging technology to provide diverse, engaging content to a growing audience. With a mix of entertainment, education, and informative programming, these platforms are not only enriching the media landscape but also empowering creators and listeners alike. As the podcasting ecosystem continues to evolve, driven by innovation and a passion for storytelling, these startups are poised to play a pivotal role in shaping the future of digital media consumption in India.
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